Why Companies Keep Releasing Unfinished Products — and Why We Keep Buying Them
3 min readMay 3, 2024
In the era of rapid technological evolution, we are increasingly witnessing the launch of products that seem to be incomplete. This phenomenon, which we might call “BETA Culture,” sees companies promising a range of revolutionary features and then releasing a version of the product that only includes a fraction of these, often less than 20%. The promise is…